Tide
Aug-Sept, 2025
4 min read
Internship Project
Fintech
Gamification
Project Overview
Problem Statement
Problem Statement
Small and medium businesses (SMBs) often struggle with several financial literacy deficiencies like Cash Flow Management, Budgeting and financial planning, understanding financial statements.
Small and medium businesses (SMBs) often struggle with several financial literacy deficiencies like Cash Flow Management, Budgeting and financial planning, understanding financial statements.
Framing the Problem & Solution
Framing the Problem & Solution
I framed the problem as:
I framed the problem as:
How might I educate SMB owners on financial concepts in a way that is engaging, easy to grasp, and rewarding, while staying aligned with Tide’s ecosystem?
How might I educate SMB owners on financial concepts in a way that is engaging, easy to grasp, and rewarding, while staying aligned with Tide’s ecosystem?
My Solution:
My Solution:
A weekly quiz-based learning experience.
Users test their knowledge on financial concepts (e.g., cash flow management, budgeting) and instantly learn through explanations.
Rewards and progress tracking motivate them to return and continue learning.
A weekly quiz-based learning experience.
Users test their knowledge on financial concepts (e.g., cash flow management, budgeting) and instantly learn through explanations.
Rewards and progress tracking motivate them to return and continue learning.
Play & Earn
Play & Earn
The Play & Earn card serves as an entry point for users to take a short quiz and earn rewards by answering a few questions based on financial concepts.
The goal is to subtly educate small and medium business owners while keeping the experience engaging and rewarding.
Placing the Play & Earn card within the Payments section strategically motivates users to interact with the feature and encourages clicks on the “Claim Now” CTA.
The Play & Earn card serves as an entry point for users to take a short quiz and earn rewards by answering a few questions based on financial concepts.
The goal is to subtly educate small and medium business owners while keeping the experience engaging and rewarding.
Placing the Play & Earn card within the Payments section strategically motivates users to interact with the feature and encourages clicks on the “Claim Now” CTA.
Quiz Board Page
Quiz Board Page
On this page, progress indicators show users how close they are to unlocking rewards. Completed and locked quizzes create a clear sense of progress and encourage users to continue.
Rewards are connected to real Tide benefits, making the experience feel useful rather than gamified.
The quiz uses a heart (lives) system to limit repeated attempts and prevent random guessing. Each attempt consumes one heart.
If a user scores low or does not achieve the required points to unlock a reward or the next quiz, they can retake the quiz by tapping “Play Again” and attempt to reach the required score. Each retry consumes another heart, and users are given a total of five hearts (lives).
On this page, progress indicators show users how close they are to unlocking rewards. Completed and locked quizzes create a clear sense of progress and encourage users to continue.
Rewards are connected to real Tide benefits, making the experience feel useful rather than gamified.
The quiz uses a heart (lives) system to limit repeated attempts and prevent random guessing. Each attempt consumes one heart.
If a user scores low or does not achieve the required points to unlock a reward or the next quiz, they can retake the quiz by tapping “Play Again” and attempt to reach the required score. Each retry consumes another heart, and users are given a total of five hearts (lives).
Overall, the screen creates a simple behavioral loop for users:
Overall, the screen creates a simple behavioral loop for users:
1. Learn through quick quizzes
2. Track visible progress
3. Stay motivated by rewards
1. Learn through quick quizzes
2. Track visible progress
3. Stay motivated by rewards
This shifts financial literacy from a task into an engaging product interaction.
This shifts financial literacy from a task into an engaging product interaction.
Quiz Interaction
Quiz Interaction
The quiz flow is designed to make learning feel quick and easy. Each question is based on real business situations, helping SMB owners understand financial concepts without feeling like they are studying.
Showing one question at a time keeps the experience simple and focused. Users can answer quickly, track their progress, and move forward without friction.
Instant feedback explains the correct answer and connects the concept to relevant Tide features, making the learning practical and useful.
The quiz flow is designed to make learning feel quick and easy. Each question is based on real business situations, helping SMB owners understand financial concepts without feeling like they are studying.
Showing one question at a time keeps the experience simple and focused. Users can answer quickly, track their progress, and move forward without friction.
Instant feedback explains the correct answer and connects the concept to relevant Tide features, making the learning practical and useful.
Quiz Outcome
Quiz Outcome
The outcome screen gives users clear feedback after each quiz. If the required score isn’t met, users are encouraged to retry without feeling penalized.
When a quiz is completed successfully, the reward is highlighted, reinforcing progress and effort. The screen keeps the next action simple Start Next Session or return to the Quiz Board Page.
The outcome screen gives users clear feedback after each quiz. If the required score isn’t met, users are encouraged to retry without feeling penalized.
When a quiz is completed successfully, the reward is highlighted, reinforcing progress and effort. The screen keeps the next action simple Start Next Session or return to the Quiz Board Page.
Heart Mechanism
Heart Mechanism
When users have only one heart remaining or run out of hearts, they can either wait for hearts to regenerate over time (one hour per heart) or revive them by completing a simple in-app action, such as enabling bill payment reminders. This keeps the system useful and connected to Tide’s features rather than feeling like pure gamification.
This feature encourages users to continue taking quizzes while reducing careless attempts.
When users have only one heart remaining or run out of hearts, they can either wait for hearts to regenerate over time (one hour per heart) or revive them by completing a simple in-app action, such as enabling bill payment reminders. This keeps the system useful and connected to Tide’s features rather than feeling like pure gamification.
This feature encourages users to continue taking quizzes while reducing careless attempts.
User Learning Progress
User Learning Progress
The Learning Progress screen shows users their quiz activity and performance at a glance. It highlights completed sessions, accuracy, and time spent, making progress easy to understand.
Modules and rewards are clearly listed, helping users see what they’ve finished and what they’ve unlocked. This keeps the experience transparent and encourages users to continue.
The Learning Progress screen shows users their quiz activity and performance at a glance. It highlights completed sessions, accuracy, and time spent, making progress easy to understand.
Modules and rewards are clearly listed, helping users see what they’ve finished and what they’ve unlocked. This keeps the experience transparent and encourages users to continue.
Flow-wise Prototype
Want the Complete Breakdown?
Want the Complete Breakdown?
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I’m always interested in exploring new opportunities, collaborating, or exchanging ideas with like-minded individuals. Feel free to email me if you'd like to see my portfolio deck or to discuss a potential project.
I’m always interested in exploring new opportunities, collaborating, or exchanging ideas with like-minded individuals. Feel free to email me if you'd like to see my portfolio deck or to discuss a potential project.
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Available for full time opportunity/projects
Available for full time opportunity/projects
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karansahu191@gmail.com
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